The new brand campaign by Eurowings, titled "Ich flieb’s!", marks an important milestone in the brand's realignment. Eurowings has revamped its brand architecture and defined a new brand core: "More ease for everyone," which is conveyed in a sympathetic and authentic manner.
The goal of the campaign is to strengthen the emotional connection to the brand and position Eurowings clearly as a leading European value airline. The humorous and ironic campaign, is distributed across TV, cinema, and social media platforms.